There was a time when mobile presented a golden opportunity for businesses. It was 2008, and the app store was still a novelty. Since those first 500 app that debuted, the mobile market has saturated. An app alone no longer proves innovation to a base of users constantly hunting for relevance.
While an app isn’t a cure-all, the ability to bridge the virtual and physical worlds with technology offers businesses the chance to increase and expand customer interaction with existing products. From solutions that allow you to control your warehouse temperature remotely to home security apps, IoT solutions help businesses create continued and evolving value for users.
So Your Business Needs a Mobile App? What to Consider Before Investing.
Businesses looking to take advantage of the mobile platform must no longer bend to the current flavor of innovation. Now they have options. Businesses can build a responsive website or a progressive web app. If a team is looking to release a rich experience across platforms with a single code base, Xamarin.Forms may hold the answer. If the product fit is right, they may even opt to join the rapidly growing IoT infrastructure.
Ask your team:
- Is an app the best way to reach your target audience?
- How much financial responsibility for the solution are you willing to assume?
- Do you plan to support multiple platforms on a relatively spartan budget.
- How could I re-imagine or grow existing functionality delivered through an app?
1. Embrace the Mobile & IoT Age
Back in 2014, Appok Infolabs CEO Abhinay Singh discussed 3 major indications that the mobile era has indeed arrived. The post offers some valuable lessons explaining how businesses can benefit from the mobile era, and many of the lessons still ring true. Abhinay mentioned the prominence of Facebook, Apple, and Amazon. Since 2014, the sway of these companies has only grown. And, now Amazon has even more data (courtesy of Whole Foods) to mine. How do you stay ahead? Embrace this change and the possibilities it brings. Use it to your advantage. For many businesses, there’s no better way to do that than with your own mobile app.
2. Prepare for the Future
Apart from smartphones and mobile apps, the rush to mobile technology has given way to innovations like Google Glass, smartwatches, and beyond. It was reported this year by USA TODAY that Goodyear is testing the equivalent of a Fitbit for tiresThings are only moving forward toward greater uses for IoT and AI-enabled devices. Having a mobile app now would prepare you for the future enhancements and technologies that will be built or added to the platform.
3. Accelerate Product Innovation
Mobile apps open new business dimensions and opportunities because of the way they are used. Especially significant is the opportunity to put technology to work resolving customer issues and fulfilling client needs. This drives innovation and gives way to new products and services. Take for instance the smart fridge or ingestible medical diagnostic devices. Both alleviate consumer inconvenience by anticipating action, reducing the cognitive load, or improving the experience at hand. How could your business incorporate mobile or IoT technologies to create a more integrated, efficient, or user-centered experience?
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